Guidebook cuts data costs in half by choosing Mixpanel as a back-end solution. ? ? THE GOALS Guidebook is a mobile app builder that lets users create customized apps quickly for events, schools, places, and companies. With tens of thousands of customers, like Oculus, Amazon, and Coca-Cola, Guidebook is the leading choice when organizations need to build professional apps on demand. But to demonstrate that its apps work, Guidebook needs to deliver data back to its customers. “My first big project with Guidebook was getting the infrastructure in place to quickly get an idea of how people were using our software,” Patrick McNally, Director of Research and Development at Guidebook, said. “We want to capture any major interaction with a piece of content and be able to represent tha

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