gShift kurls Analytics Powers CHAPMAN’S 45TH ANNIVERSARY Multi-Channel Coupon Campaign ENABLING REAL-TIME CONTENT PERFORMANCE OPTIMIZATION Chapman’s Ice Cream is Canada’s largest independent ice cream manufacturer and an iconic Canadian family- based brand focused on delivering high quality, affordable products. To celebrate their 45th Anniversary, Chapman’s decided to launch a multi-channel campaign promoting its real ice cream and offering a coupon for $1 off their original 2L product. Consumers were guided to a campaign website at Chapmans45years.ca where they could fill out a form to receive their coupon via traditional snail mail. Links to the campaign website and coupon request form were shared via the following channels: Print (Magazine), TV, Radio, Email (Chapman

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