CASE STUDY THE PARTNER GS Shop (gsshop.com) is a global commerce leader. A subsidiary of GS Group, Korea’s 6th largest conglomerate, GS Shop has grown from its origins in TV-based shopping to become a multimedia shopping powerhouse, offering shopping on mobile devices, online, TV sets and through catalogs. Millions of shoppers visit GS Shop each day through their mobile apps and their online site at gsshop.com. By listening to customers’ opinions, providing individualized and participatory experiences, and providing the best products, GS Shop has attained the status of a top ecommerce player in the Korean market. THE CHALLENGE For many years GS Shop and other Korean ecommerce companies were able to enjoy strong growth as the Korean population shifted much of their shopping to onlin

Join for free to read