CASE STUDY THE PARTNER RateCity (ratecity.com.au) is Australia’s best financial comparison site, offering consumers the ability to make smarter decisions about their personal finances and helping them find the right financial products. Whether consumers are looking for home, personal or car loans, credit cards, savings accounts, or superannuation (retirement) funds, RateCity provides the tools to help them find the best products from more than 10,000 options from 250+ providers. THE CHALLENGE Being in the financial comparison space means you have to serve two constituencies— the consumer and the provider—and serve them better than the competition. For consumers, this means delivering the most streamlined navigation to the financial products that best fit their needs. For RateCity’s

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