1 CASE STUDY THE PARTNER Kia is one of the world’s leading automobile manufacturers, and one of the world’s most recognized brands. Part of the world’s fifth largest automaker, Kia prides itself its power to surprise consumers with dynamic and exciting experiences which go beyond their expectations. Kia has demonstrated this power to surprise through innovations in every aspect of its business, from the cars it makes to the way they sell, the way they provide service, and how they communicate with their customers and prospects. Kia’s web sites are one example of this. The company strives for dynamic and exciting experiences in how it presents its vision, its products and its programs. THE CHALLENGE Kia’s Korean website (kia.com/kr) provides a deep resource of information on the com

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