GROWing WINE SALES WITH A NEW ECOMMERCE PLATFORM Morrisons embarked on its ecommerce journey in 2011 with the acquisition of Kiddicare.com and then launched the ?rst of its online categories, MorrisonsCellar.com the following year. The retailer entered the multichannel world with wine as it under-traded in this area and wanted to grow sales by £100 million by o?ering its customers a unique, personalised and enjoyable shopping experience, enhancing its overall wine o?ering and getting quickly to market. MorrisonsCellar.com was created as an extended site on the Kiddicare.com WebSphere Commerce platform. We quickly mocked up an initial design of the website which we then translated into a working solution. The site o?ers an interactive taste test allowing customers to discover thosewi

Join for free to read