Growing Franchise Melts Inefficiencies By Outsourcing Branded Merchandise
Growing Franchise Melts Inefficiencies By Outsourcing Branded Merchandise
2 PagesSITUATION Rita’s Italian Ice dates back to the sweltering summer of 1984, when a former Philadelphia firefighter decided to open a small business to augment his income and name it after his wife. Today, the franchise has grown to more than 550 locations across the United States. With limited headquarters staff, Rita’s management recognized it needed outside help to deal with the challenges of rapid growth. They wanted to build a supply chai
