Growing a global brand strategically with a constant flow of market research data Tweezerman leverages an arsenal of market research surveys to put consumers at the center of its strategy and track the health of its brands in the U.S., Asia, and Europe. Developing a consumer-centric approach based on data Tweezerman prides itself in its product innovation and its consumer-centric business strategy. The premium beauty tools maker uses market data to put the consumer at the center of its product and brand development, says Business Development Coordinator Julia Bland: “In which retailers and departments do we find our main shoppers? Which product do we launch? What are the needs of local markets?” That’s why over 3 years ago Tweezerman launched an in-house market research program

Join for free to read