Groupon Case Study Launched in November 2008, Groupon has grown quickly into a daily deals giant. The company offers discounted gift certificates to a variety of local companies, including restaurants, spas, and gyms. By October 2010, Groupon had expanded to 250 major markets, with nearly 35 million registered users. With so much success under its belt, it only made sense to expand further. So in May 2012, Groupon purchased Breadcrumb, an understated, cloud-based iPad app that had become the most buzzed-about tool in the hospitality industry. With Breadcrumb, servers, bartenders, and owners have full control over their roles. Users can create a menu, input and route orders to kitchen stations, control printers, and much more—all from an iPad. With a slick interface and well-planned feature

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