Gr ohe Challeng e Grohe have successful roadshow programs operating across Europe and Russia, so after identifying the Middle East as a target market, a roadshow was the ideal route. However, as their existing roadshow supplier didn't have the expertise or logistical experience within the region, Grohe needed some alternative support.S o lu tion Working closely with the Grohe team, we developed a roadshow strategy that specically targeted their key customers. From carefully selecting event locations with the aim of reaching high numbers ofcustoms and permits; EMS managed each stage of the roadshow, so the Grohe team could focus on having high quality conversations with customers. 98% of visitors would recommend Grohe to a colleague or friend 98% of visitors would recommend Grohe to a coll

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