1 Client Case Study: COMPANY OVERVIEW Greenlines Technology is a Mobility-as-a-Service (MaaS) company with a groundbreaking trip planning app, “Cowlines,” that provides users with the optimal route around cities by combining any mode of transport available into a seamless, multimodal trip. Cowlines is a unique app capable of quantifying CHALLENGE After Cowlines’ successful beta launch in September 2018, Greenlines was seeking a PR agency to announce their North American launch in over 62 cities including the metro regions of Seattle, Los Angeles, San Francisco, San Jose, Oakland, San Diego, Toronto, NYC and others. As one of the most ambitious app roll-outs in recent years, Greenlines was looking for an external communications company to help them extend their PR footprint to new m

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