Case Study

Graham and Green Grows Email Revenue 185% through Behavioral Segmentation

Graham and Green Grows Email Revenue 185% through Behavioral Segmentation

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Location London, England URL www.grahamandgreen.co.uk Industry Home Fashion Retailer Products & Services Lyris HQ, Lyris ClickTracks Results Behavioral targeting tests drove… Customer Success Story Graham and Green Grows Email Revenue 185% through Behavioral Segmentation 89% increase in open rates 92% increase in CTR 185% increase in revenue About Graham & Green In the early 70s, single mom Antonia Graham launched a small interior

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