Gradient, a SaaS startup helping brands measure and optimize their performance on Amazon, chose Google Cloud to process massive data volumes efficiently. Founded by former Amazon executives, the company uses machine learning to rank brand strength and guide marketing decisions. Google BigQuery enabled faster analytics at lower cost, outperforming alternatives like AWS Redshift. Softchoice provided managed cloud services and billing flexibility, helping Gradient scale rapidly and manage resources effectively. With Google Cloud’s serverless tools and Softchoice’s expertise, Gradient continues to innovate in e-commerce intelligence and data-driven brand optimization.

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