By David Rodnitzky, CEO SurveyMonkey: Use Case and Vertical-Specific Upsell Retargeting with the Google Display Network2 SurveyMonkey: Retargeting Case Study Client: SurveyMonkey, the leading online survey software and questionnaire provider. Challenge: Increase non-brand SEM conversions to paid accounts using Google Display Network retargeting, driving upgrades from customers al- ready signed up for free accounts.3 SurveyMonkey: Retar

Join for free to read