GolfNow makes a hole in one with Amazon Pay GolfNow is a one-stop shop for golfers’ tee time booking needs. Started as a regional e-commerce website, the company was acquired by Golf Channel in 2007 and has since evolved into the leading online provider of tee times and golf technology worldwide. GolfNow helps more than 3 million registered users book their tee times online at 9,000 golf courses in 16 countries, including the United States, Canada, and the United Kingdom. It also provides technology solutions to golf courses around the globe. In 2013, GolfNow improved its customer experience by modernizing its website. As part of this effort, the company added Amazon Pay to its payment options to create a “fast lane” checkout experience. GolfNow quickly integrated Amazon Pay into its deskt

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