Case Study
Gold Kist Guntersville, Alabama
Gold Kist markets a complete line of chicken products to retail, institutional and fast food customers. Its retail lines, sold under the Gold Kist Farms brand name, include fresh and frozen whole and cut-up products, Cornish hens and many further processed products. For maximum efficiency and quality control, each division operates its own hatcheries, feed mill, processing plant, marketing and distribution activities. During growout, Gold Kist provides producers with technical advice on growing broilers. When the flocks reach market weight, the company processes the poultry products and assumes the responsibility for marketing and distribution to customers. Gold Kist effectively manages the entire supply chain for its member. About the WMS Project The process started