GMHBA achieves personalisation with Empired and Episerver GMHBA needed to provide personalisation to compete effectively. They chose Empired to deliver a solution based on Episerver. GMHBA’s focus is on their customers GMHBA is an Australian not-for-profit health fund with more than 80 years’ experience. It puts members before profit to provide great value health cover and work together to build stronger and healthier communities. It prides itself on its personalised approach and exceptional customer service. Improving content management and personalisation GMHBA was looking to upgrade its existing content management system (CMS) to a more enterprise-level system with extended capabilities such as advanced editing functionality. This would let its marketing team make changes to

Join for free to read