Leading multinational software company adopts data as one of their most valuable assets to understand, market, sell and deliver value to their clients, in a rapid and continuous fashion. Globant helps leading multinational software firm to become data-driven.Our case study focuses on a leading multinational software corporation that builds software for the architecture, engineering, construction and manufacturing industries. Having many different products being used by users all over the world, our client knew that in order to thrive in a global economy they needed to get closer to their users. They needed to understand who was using the products, which products were being used, when, why, where and how. Having a better understanding of their users and their behavior would en

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