the challenge the opportunity the plan We designed a realistic and escalating crisis simulation exercise that challenged the client’s senior leadership from every operational aspect. As an old economy company in a culturally unpopular industry, our client was used to being challenged by outside activists, regulators and other disruptors. A team of senior executives, eager to train for the most disruptive of crises, made time during a week-long leadership gathering in Washington, D.C., for an in- tense, full-day exercise to hone their operational response skills before a real crisis strikes. We devised a full-day, intensive training for 25 executives, where a terrorist attack on foreign soil bled into their international and U.S. operations, decimating their headquarters and prod

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