the challenge the opportunity the plan Our client was facing a multipronged attack from organizations known to use ex- treme tactics to achieve their ends. The environmental activists working against our client had been successful in securing one-sided traditional and online me- dia coverage and had managed to mobilize their extensive networks to garner support for boycott activities. We adopted the mindset that the coalition of environmental organizations would need a public relations victory while the company needed to protect its bottom line. Ultimately, our client could give its adversaries credit for helping it “see the light,” a mutually beneficial outcome for both parties that would subside the assault on our client. We developed a long-term strategy to preserve ongoing busi

Join for free to read