the challenge the opportunity the plan The dietary guidelines process happens largely behind closed doors and had not been of interest to the general public. Nutrition policy had not been a traditional hot-button issue in Washington, so messages and coalition partners had to be assembled from scratch. There is a well-established and diverse constituency that bristles at the thought of government intruding into deeply personal matters – such as what one feeds his or her family. And because the issue had not been publicly debated before, we had a clean slate to define it. The opacity of the process also ended up being positive for our side, as the public is unlikely to trust a regulatory decision made almost completely behind closed doors. We assembled a diverse left-right-center c

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