3 Data is an asset. One that forward-thinking organizations seek out just as actively as they would revenue streams or new customers. And for good reason. With the right data, organizations make smarter decisions and solve key business challenges. Today, “good analytics” means going well beyond a few commonly available algorithms or a flash dashboard to showcase internal data. Having the right, most relevant data is now the key success factor in an organization’s AI and analytics initiatives. This also means that the term “AI arms race” is really a misnomer. What we’re living through is a data arms race. Enterprises looking to make the most out of the intelligence revolution must evolve. They must build effective strategies to find, acquire, leverage, and understand new alternative

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