1 GETTING STARTED WITH SMS Ideas for Growing Your Mobile List and Engaging Your Customers2 Executive Summary 3 9 10 15 Section 1: Text-To-Join & SMS Keyword Campaigns Section 2: Broadcast SMS Campaigns 19 25 New Arrivals Corporate Alerts 27 Flash Sales Weekly Alerts Black Friday / Cyber Monday 28 Offline Tactics On-Site Tactics Email Tactics Complementary Email & SMS Campaign Brand-Specific Alerts Seasonal Updates Loyalty Holiday Announcements Other Great Ideas! 29 30 CONTENTS 31 32 33 34 35 36 37 38 39 41 Section 3: Transactional & Event Triggered Messages 42 Welcome SMS Order Updates Event-Triggered Messages Section 4: How Listrak Can Help You Get Started 433 3 Executive Summary There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 min

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