GETTING OFF THE TECHNOLOGY TREADMILL: EQUINOX BULKS UP ITS DIGITAL OFFERINGS SUCCESS STORY In Fall 2013, upscale ?tness and lifestyle leader Equinox developed a multi-year technology transformation roadmap that was focused on elevating the member experience. As the leading luxury ?tness and lifestyle company, Equinox along with its other brands ? PURE Yoga, Blink and Soul Cycle?has built a solid footprint with more than 100 portfoli

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