Case Study

getAbstract Supports Sales-Driven Culture Change at Investors Bank

getAbstract Supports Sales-Driven Culture Change at Investors Bank

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getAbstract Summaries Are a Perfect Fit for Bank’s Competency Program Rapid growth over the past few years has propelled Investors Bank to $20 billion in assets and a network of over 140 retail branches in New Jersey , New York City and Long Island, making it one of the largest community banks headquartered in the State of New Jersey . Key to that success has been the elevation of proactive retail sales into a driving force in the institution’s culture. But culture change doesn’t come easily or automatically to an organization founded in 1922. That’s why Investors not only brought on a new chief retail banking officer to direct its sales-focused transformation, but also retained a consultant to conduct 10- and 12-week training programs for every employee in the bank –

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