Case Study
Generating Targeted Sales Leads with Passport Analytics
Background ICE Publishing is a division of the Institution of Civil Engineers, home to the ICE Virtual Library, the world’s largest online resource for civil engineers. ICE Publishing issues 35 front-list academic journals as well as about 20 books per year. The library itself houses publications that go back to 1836. ICE has hosted its content on Literatum since 2015. Challenge T o improve the quality of leads for their UK sales team and inc