The Lancet, an Elsevier publication, has remained the world’s leading independent general medical journal since its founding in 1823. Challenge In response to the deadly Ebola outbreak in the summer of 2014, Elsevier wanted to make all Ebola-related content, from The Lancet, Cell Press and virology journals, easily and freely accessible to the health workers and researchers who were striving to contain the contagion. Whether or not to pr

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