Generating Leads For Customers

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Generating Leads for Customers Case Study Generating Leads for Customers We introduced our outbound telemarketing and lead management into a leading premium white goods manufacturer who had challenges with poor follow up of leads generated at the retailer level. We attempted to contact approximately 7000 consumers over a 2 month period who had previously visited the retailer and had never been followed up. We ran a campaign to re-

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