General Motors - General Motors Uses Their Customer Feedback As Their Strategic “Compass”
General Motors - General Motors Uses Their Customer Feedback As Their Strategic “Compass”
1 PagesE: info@feedbackferret.com W: www.feedbackferret.com CASE STUDY GENERAL MOTORS Q New shorter, surveys to gain faster and more insightful customer feedback Q A new focus on resolving issues before they become problems General Motors General Motors uses their customer feedback as their strategic “compass” I n May 2014 General Motors launched a new Voice of Customer Program in collaboration with Feedback Ferret. Working in close par
