Case Study

Geeky Introverts No More: How Tech Companies Can Engage with Customers Using Social CRM

Geeky Introverts No More: How Tech Companies Can Engage with Customers Using Social CRM

Pages 6 Pages

Geeky Introverts No More: How Tech Companies Can Engage with Customers Using Social CRM • Cognizant 20-20 Insights Executive Summary While change and adaptability to change are business constants , one thing that hasn’t changed is that “The customer is always right.” Both established and start-up technology com- panies are dabbling in social network technology. However, they have yet to make the leap in terms of leveraging social media t

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