Case Study

Gap "Be Your Own T" Retail

Gap "Be Your Own T" Retail

Pages 1 Pages

OUTFRONTmedia.com Testimonials Gap "Be Your Own T" Retail -Seth Farbman Global Chief Marketing Officer GAP In partnership with Outfront Media, GAP’s design doctors have given a face-lift to their line of t-shirts with the national launch of the Be Y our Own T campaign. Revamped and plumped with pop-culture, this new look comes with a heavy dose of social media integration. Highlights: Through the company's T -It-Y ourself campaign, promoted on

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