At Whitbread, Elise Mutch revamped the company’s limited KnowBe4 deployment by introducing targeted phishing tests and gamified campaigns to boost engagement and reporting. Starting with a 5% Phish-prone Percentage and just 2% reporting rate, Mutch implemented structured training and communications. Within a year, reported phishing emails surged to 31%. Her October phishing tournament, using KnowBe4’s Smart Groups and tailored messages, drew nearly 25% participation and deepened user-infotsec communication. Feedback channels, themed pop-ups, and prize incentives supported sustained interest. Mutch credits gamification and behavior-focused training for driving Whitbread’s improved security culture.

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