Bridgewater State University improved its cybersecurity posture by partnering with KnowBe4 to combat rising phishing threats. By launching phishing simulations and personalized training, the university reduced its Phish-prone Percentage from 15% to 4%. KnowBe4’s engaging modules and Student Edition content sparked campus-wide awareness, with students even discussing phishing tactics in the mobile app. Mandatory training for new employees and future plans for student training support long-term resilience. The initiative fostered meaningful conversations, improved security culture, and empowered students and staff to recognize and avoid cyber threats.

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