2016 Take 5 Media Group. All rights reserved . Case Study 2016 Wine & SpiritsDe?nitions Email Volume: Emails deployed Total Opens: Total emails opened Open %: Total opens divided by email volume Total Clicks: Total number of clicks Click %: Total clicks divided by email volume Click-Thru Rate (CTR): Total clicks divided by total opens © 2016 Take 5 Media Group. All rights reserved. 2 © 2016 Take 5 Media Group. All rights reserved. Strateg

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