1 Gaining the Competitive Advantage with DAM GAINING THE COMPETITIVE ADVANTAGE WITH DAM Elevate your brand management to win with customer experience © 2021 All Rights Reserved 2 Gaining the Competitive Advantage with DAM Marketing environments today are tough. They are global. They are crowded. They are multi-channel, multi-audience, and multi- complicated. And to top it off, consumers expect more. To win their attention, money, and loyalty, you need to deliver on the granddaddy of it all — a customer experience that’s second to none. But, you know this better than anyone. Some days it might feel like you’re on a perpetual treadmill, racing to position your brand ahead of the competition. So how do you win the customer experience race? At Acquia, we know it all starts and en

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