1 CUSTOMER SUCCESS STORY Gaining Greater Insight into Advertising Impact Overview Cox Automotive is a leading provider of products and services for automotive dealers and car buyers. A subsidiary of Cox Enterprises, the company unites 20 brands, including AutoTrader.com, Kelley Blue Book, Manheim, NextGear Capital, and vAuto, to help transform the way people buy and sell cars. Each of the company’s brands addresses a different segment of the automotive lifecycle—from manufacturing and distribution, through ownership and reselling, and, ultimately, to end of life. As Cox Automotive was formed, executives sought to implement an enterprise data strategy that would enable the company to ingest, enrich, blend, and expose rich automotive data from across its brands. The goal: to delive

Join for free to read