Case Study: Gaining a 360 Degree View of the Customer for a Global Retailer To see more case studies, go to www.pointb.com Challenge In today’s multi-channel world, consumer behavior and expectations change quickly. Successful companies look across all of their channels to gain a better understanding of what their customers want – when, how, and where they want it. To get a clearer picture of its customers, that’s exactly what this con

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