Case Study
Fuzzy Matching Tool Gives Provides Unexpected Profit Center
BUSINESS SITUATION As a commercial printing company dealing with enormous amounts of client mailing lists, they had a lot of variable data sets to manage. Working with lists from 15-20 different sources, they needed to determine a way to combine lists accurately. In addition to maintaining accuracy, they also needed to filter out and match certain data so that one master list could be created. SOLUTION DataMatch made it easy to combine dat