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Fuzzy Matching Makes Deduplication A Breeze For Power Equipment Retailer

Fuzzy Matching Makes Deduplication A Breeze For Power Equipment Retailer

Data Ladder
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BUSINESS SITUATION Servicing both the Chicago area along with the rest of the country with their extensive product line of power equipment, Arlington Power had accumulated a large amount of customer addresses to manage. Unfortunately, with that came duplicate pieces of information. Fixing and adjusting the duplicate information became an issue; if one item was corrected then another item within the same field would duplicate and words woul

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