CASE STUDY Fuze Gains Full Funnel Visibility & Marketing ROI Confidence with Full Circle Insights Seeking Visibility and Optimization at a Pivotal Point of Growth Fuze, a high-growth company that had quadrupled in size in a single year, was facing an inflection point where it needed to scale its sales and marketing. The marketing team needed performance reporting and an understanding of how marketing activities impacted revenue. On the sales side, Fuze’s large lead queue required better management to ensure thorough lead follow-up and efficient utilization of its business development reps (BDRs). The Right Technology Solution Emily Ketchum, Senior Manager of Global Marketing Operations at Fuze, knew of Full Circle Insights since she was a user at a previous company. She and her te

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