MULTI-CHANNEL MARKETING BRAND ECOMMERCE FUSEPUMP DIGITAL FUSEPUMP HELPS CHAIN REACTION CYCLES GROW ONLINE CHANNEL SALES BY 20% When Sean McAuley from FusePump met Mark and Richard from Chain Reaction Cycles at an ecommerce event in late 2013, the timing could not have been better. Chain Reaction Cycles (CRC) was about to re-platform their ecommerce website, moving from a platform with integrated feed management, to an Oracle ATG platform – mea

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