Introduction Chain Reaction Cycles (CRC) is the world’s largest on line bike store. It offers in excess of 80,000 different products, from its purpose built facility in Ballyclare, just outside Belfast. As well as selling, bicycles, spare parts and accessories, it now also offers winter sports goods from its Northern Ireland based distribution centres. It exports to 180 countries worldwide. CASE STUDY DAI The Challenge: Deployment of

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