From Prospecting to Retention: Why Casio Adopted Sprout Social for Customer Care From Prospecting to Retention: Why Casio Adopted Sprout Social for Customer Care">Casio understands that customer experience influences purchase intent at every touchpoint, from digital to out-of-home. In fact, Defaqto Research found that 55% of consumers would pay more for a better customer experience. And McKinsey amplified this sentiment with findings that revealed 70% of buying experiences are based on how the customer feels they are being treated. To meet the evolving demands of shoppers, Casio knew it had to center its business strategy on customer care. In 2016, Casio adopted Sprout Social to streamline consumer communication, improve quality assurance and implement a more efficient, cross-functional in

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