From Mail Order to Mobile: how a Traditional Catalog Retailer Keeps Attracting Shoppers in the Digital Age
From Mail Order to Mobile: how a Traditional Catalog Retailer Keeps Attracting Shoppers in the Digital Age
2 PagesNanigans | Advertising Automation 1 FROM MAIL ORDER TO MOBILE: HOW A TRADITIONAL CATALOG RETAILER KEEPS ATTRACTING SHOPPERS IN THE DIGITAL AGE The broad trend of digital ad spend shifting from brand campaigns to direct response campaigns indicates that more marketers are recognizing something that performance advertisers have known all along: measurable ROI is everything. With Facebook’s dynamic product ads, retail advertisers have yet an
