Admiral, the UK’s leading car insurer, implemented the Thales OneWelcome Identity Platform to unify customer identities across 17 brands and multiple digital channels. The scalable CIAM solution streamlined onboarding from direct websites, brand portals, and third-party price comparison sites while ensuring compliance with British ICO privacy standards. It supports single sign-on, flexible data management, and API integrations for millions of users. Thales’ platform also enables delegated access for partners like AA and Ford Insure, ensuring secure collaboration. With API-first agility, Admiral delivers frictionless, passwordless experiences and strengthens its reputation for seamless, customer-centric digital insurance.

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