From Big Win to Big Data: How Chicago Cubs Uses Informatica to Build Lifelong Fans As one of eight charter members of the National League in 1876, the Chicago Cubs have become one of the most recognized teams and most valuable franchises in all of professional sports. The Cubs won back-to-back World Championships in 1907-1908 and overcame a 108-year drought to win it all again in 2016. The team plays its home games at Wrigley Field, which is the second- oldest ballpark in the majors. Its ivy- covered brick outfield wall, iconic red marquee, and hand-turned scoreboard add to its all-American charm. Home to the Chicago Cubs since 1914, it is a treasured national monument, hosting over three million visitors every year. It is also a favorite venue for concerts, and the campus

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