Case Study
Baseball Team Champions Technology and Scores Big Win with Fans
Customer Case Study Copyright © 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. Page 1 of 4 EXECUTIVE SUMMARY TAMPA BAY RAYS ? Sports ? Saint Petersburg, Florida ? 400 Employees BUSINESS CHALLENGES ? Outdated technology infrastructure could not support rapid organizational growth ? Sales agents lacked visibility into fan history, limiting ability to sell tickets and build customer loyalty