Success Story Tinkoff Tames the Big Data Bear, Innovates at Lower Cost with Informatica Tinkoff Bank burst onto the Russian financial services market in 2006 with a mission to reinvent the way retail customers engage with banks. Tinkoff Bank operates a disruptive, Internet-only business model which has seen the bank become a top two credit card issuer in Russia in less than 10 years. The bank’s product range includes credit, debit and prepaid cards, deposits, co-branded cards, and agent-based mortgage products. With its special focus on mobile business, the bank offers mobile applications for customers and non-customer alike. The bank’s five-year strategy has the ambition of becoming a financial marketplace where customers can shop not only for our products, but also for

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