Case Study
Fringe Benefit Group
For more than 30 years, Fringe Benefit Group has designed programs that simplify the benefits process for employers with hourly workers. They offer products from the nation’s leading carriers and are known for their full-service suite of tools and services that greatly reduce the burden of plan enrollment and administration. “It Was Really Holding Us Back” Fringe Benefit Group knows about simplicity. As a benefits solutions provider, making a complex process simple is one of their key commitments to customers. Despite their emphasis on the value of simplicity, in 2014, they could not count on the same from their marketing technology. “Before we launched Microsoft Dynamics, we had a stand-alone email system that didn’t communicate with our other systems, which led to a variety of c