This case study describes how a transportation provider operating across 40+ U.S. states and 8+ countries needed to modernize customer identity and access management because its password-only authentication left more than 80 million customer accounts vulnerable to credential stuffing, account takeover, and emerging threats such as deepfake fraud, risking trust and revenue. Simeio designed and deployed a risk-aware CIAM approach using PingOne DaVinci for orchestration and PingOne MFA for step-up verification, adding one-time passcodes via email or SMS for sensitive actions while integrating with the customer directory, websites, mobile apps, and messaging systems. The rollout delivered stronger security with minimal friction, including zero help-desk calls after go-live, no access-related i

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